— Devon, Head of Content, Atlas Strength · United States
Industry
Fitness App
Location
Austin, United States
Subscription
Video — one project at a time
Deliverables
Exercise demos and coaching clips
Team size
5-person content team
A movement library that looked stitched together
Atlas needed hundreds of exercise demos, and every batch came from a different freelancer with different lighting, angles and pacing. The inconsistency read as amateur, and users noticed. Producing demos at that volume in-house was impossible for a five-person team without a dedicated production partner.
One production standard, at library scale
Atlas standardized its entire demo library on a Doodl Space subscription. A single production template — framing, pace, captions — is applied to every movement, so a thousand clips finally look like one coach filmed them.
A movement library stitched together from freelancers and phone footage undermined the one thing a coaching app has to project: trust.
An exercise library is only as good as its demos, and ours were a patchwork of freelancers, phone footage and mismatched lighting. Doodl Space rebuilt the whole thing on a subscription — a consistent, coach-clear demo for every movement — and our trial-to-paid numbers moved as soon as the app started feeling trustworthy.
Devon
Head of Content, Atlas Strength · United States
Every demo now shares the same framing, pace and coaching cues, so the library reads as a single product.
Hundreds of movements were rebuilt to one standard without expanding the content team.
Trial-to-paid conversion improved once the app stopped feeling like a patchwork of clips.
1,200
Demos Rebuilt
A full library to one production standard.
1
Shot Template
The same framing across every movement.
5-person
Team, No Hires
Scaled output with no new headcount.
Exercise demos and coaching clips — produced on subscription.
Social media videos and motion graphics — produced on subscription.
Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.
A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.
Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.
Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.
Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.
No long commitments. No complicated onboarding.
Just creative that works.
