Specialty CoffeePay-as-you-goPortland, United States

“Our roasts have a story. For years our feed only showed the cup.”

— Marisol, Co-owner, Cobblestone Coffee · United States

Cobblestone Coffee — case study

Industry

Specialty Coffee

Location

Portland, United States

Subscription

Social video — booked per season

Deliverables

Origin stories and café social videos

A rich origin story the feed never told

Cobblestone's whole difference is provenance — the farms, the roast, the craft — and none of it reached the feed. Posts were finished-cup photos that looked like every other café. With no in-house video and a small team pulling shots all day, consistent storytelling never happened.

Seasonal storytelling, booked per campaign

Cobblestone uses Doodl Space pay-as-you-go, booking a burst of video around each seasonal roast. Sourcing-trip and roast-day footage goes up on the platform and comes back as short origin films and café reels — no year-round retainer.

The challenge Cobblestone needed to solve

A roaster built on direct-sourced origin stories had a feed that only ever showed the finished cup — the reason the coffee was special never reached anyone online.

Before Doodl Space

Another photo of another cup.

  • Posts showed the finished drink and nothing of the provenance behind it.
  • The feed looked like every other café, so the sourcing story never differentiated the brand.
  • A retainer made no sense for a team already stretched across the counter.
With Doodl Space

Book a season. Get the story on film.

  • Sourcing and roast-day footage uploaded around each seasonal release.
  • Cut into short origin films and café reels by a designer who got the craft.
  • Paid per season — nothing idle between roasts.

“The feed finally tastes like the coffee.”

We roast small-batch and source direct, so every bag carries a real origin story — the farm, the process, the people. Our social never showed any of it. Doodl Space books in each season and turns our sourcing trips and roast days into short films that taste like the coffee, and our online bag sales finally started matching the queue at the counter.

MA

Marisol

Co-owner, Cobblestone Coffee · United States

What Cobblestone Coffee got out of it

Story on
Film

Sourcing trips and roast days now become short origin films instead of another photo of a finished cup.

A Feed of
Its Own

The provenance story now sets the brand apart online the way it always did at the counter.

Bags
Moving

Online bag sales climbed as the feed started carrying the reason the coffee is worth it.

4

Seasonal Films

An origin story for every roast release.

0

Retainer Spend

Booked per season, nothing idle between.

5-day

Turnaround

From roast-day footage to a ready set.

Work created for Cobblestone Coffee

Origin stories and café social videos — produced on subscription.

Questions worth answering

Social media videos and motion graphics — produced on subscription.

Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.

A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.

Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.

Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.

Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.

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