SaaS / B2B AnalyticsEnterpriseBerlin, Germany

“Every launch used to stall on the demo video. Now the video ships before the feature does.”

— Anja, VP Marketing, Cobalt · Germany

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Industry

SaaS / B2B Analytics

Location

Berlin, Germany

Subscription

Enterprise — dedicated designer, priority queue

Deliverables

Product demo videos and feature-launch motion graphics

Team size

30-person product & marketing org

Feature launches kept stalling on the demo video

Cobalt ships analytics features on a weekly cadence, and each launch needs a crisp product demo before sales and customers can see it. That video was always the last thing done — and the slowest.

A dedicated designer inside the launch process

On an enterprise subscription, Cobalt got a designer who learned the product once and stayed with it. Demo briefs are raised the moment a feature enters QA, so the video is finished before the release ships.

The challenge Fuze Finance needed to solve

Fuze Finance serves the customers of banks like ADCB and Vio Bank. Their content — social media videos for reputation management and audience engagement — needed to arrive consistently, look on-brand, and move fast. Not high-production shoots. Just reliable creative output, delivered regularly.

With a lean marketing team and Kezir as the sole decision-maker, every creative option they tried had a ceiling. The question wasn’t whether they needed a solution. It was finding one that could actually keep up.

Before Doodl Space

Every launch waited on a freelancer.

Demo videos were outsourced per launch, so the product had to be re-explained to a new editor each time.
Turnaround ran a week or more, leaving finished features sitting behind creative.
Visual style drifted between freelancers, so no two launches looked like the same product.
Visual style drifted between freelancers, so no two launches looked like the same product.
Visual style drifted between freelancers, so no two launches looked like the same product.
Visual style drifted between freelancers, so no two launches looked like the same product.

With Doodl Space

Brief at QA. Demo ready at release.

Demo briefs raised the moment a feature hits QA, with specs and screen recordings in one place.
Picked up by a dedicated designer who already knows the Cobalt UI and brand.
Delivered before the release ships, with unlimited revisions inside the same cycle.

“The demo is done before the feature flag flips. We ship product constantly”

We ship product constantly, and marketing was always the bottleneck — a launch would be code-complete for a week while we waited on a demo video from a freelancer. Moving to a Doodl Space enterprise plan meant a dedicated designer who understood our product. Now the demo is ready before the feature flag flips, and every launch tells a consistent story.

Anja

VP Marketing, Cobalt · Germany

What Cobalt got out of it

Faster
Launches

Demo videos now ship ahead of the release instead of holding it up, so launches go out on schedule.

One Product
Story

A single dedicated designer keeps every demo visually consistent across the whole product.

Test
3

A single dedicated designer keeps every holding it up, so launches go out on schedule.

Test
4

Whether you're a marketing team, a creative lead, or a founder, Doodl Space plugs into your workflow without disrupting it.

40+

Demos in H1

A launch-ready demo for every feature this half.

Launch Delay

Creative no longer blocks the release date.

Dedicated Designer

One designer who knows the product end to end.

Work created for Cobalt

Product demo videos and feature-launch motion graphics — produced on subscription.

Questions worth answering

Social media videos and motion graphics — produced on subscription.

Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.

A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.

Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.

Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.

Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.

The right model is one
conversation away.

No long commitments. No complicated onboarding.
Just creative that works.

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“Every launch used to stall on the demo video. Now the video ships before the feature does.”