Cobalt
“Every launch used to stall on the demo video. Now the video ships before the feature does.”
Read their storyA weekly release cadence meant features shipped faster than anyone could explain them, so adoption trailed the roadmap by weeks.
Developer ToolsSubscriptionBerlin, Germany
“Every release used to ship without a video. Now the explainer goes out with the changelog.”
— Mateo, Head of Developer Marketing, Lumen Labs · Germany
Industry
Developer Tools
Location
Berlin, Germany
Subscription
Video — two projects at a time
Deliverables
Product explainers and changelog videos
Team size
Requires verification
Shipping features faster than anyone could explain them
Lumen Labs releases every week, but the videos that drive adoption always arrived late — if at all. Engineers wrote great changelogs that developers skimmed, and new capabilities sat unused. The marketing team could brief a video but had no one to actually produce it at release cadence.
A dedicated designer on the release train
Lumen Labs put video on the same track as engineering with a Doodl Space subscription. A designer joins the release rhythm, turning each changelog into a short, on-brand explainer that ships the same day the feature does.
The challenge Lumen Labs needed to solve
Before Doodl Space
Great changelogs. Nobody watched them.
- Feature notes lived in text that developers skimmed and forgot.
- One-off freelance clips arrived weeks after launch, when interest had already moved on.
- Brand and UI drifted between every external editor.
With Doodl Space
Ship the feature, ship the video.
- Changelog and screen capture handed off on the platform at release freeze.
- Cut into a tight explainer by a designer fluent in the product UI.
- Published the same day, so adoption starts on day one.
“The video ships with the changelog now — not a month later.”
We ship to developers weekly, and a feature nobody can see is a feature nobody adopts. Producing explainer clips always lost the race against engineering. Doodl Space turned that around — a crisp product video now ships alongside the changelog, and activation on new features climbed the moment we started showing instead of telling.
MA
Mateo
Head of Developer Marketing, Lumen Labs · Germany
What Lumen Labs got out of it
Same-Day
Video
Every release now goes out with a matching explainer, so developers see new features the day they land.
Higher
Activation
Feature activation climbed once the team started showing the workflow instead of describing it in text.
Consistent
UI
One designer owns the look, so every clip matches the product and the brand exactly.
52
Release Videos
One explainer for every weekly ship.
same-day
Turnaround
From changelog to published video in hours.
2×
Feature Activation
Adoption on new releases, versus text-only launches.
Work created for Lumen Labs
Product explainers and changelog videos — produced on subscription.
Questions worth answering
Social media videos and motion graphics — produced on subscription.
Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.
A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.
Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.
Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.
Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.
More stories like this one
Start your 7 days free trialThe right model is one
The right model is one
conversation away.
No long commitments. No complicated onboarding.
Just creative that works.