Skincare (DTC)Pay-as-you-goMelbourne, Australia

“Our launches used to be a photo and a prayer. Now every drop has a week of video behind it.”

— Aroha, Founder, Verdant Botanicals · Australia

Verdant Botanicals — case study

Industry

Skincare (DTC)

Location

Melbourne, Australia

Subscription

Social video — booked per launch

Deliverables

Short-form product and ingredient videos

An ingredient story that photos couldn't carry

Verdant's appeal is sensory — the pour, the texture, the botanical origin — and a single product photo flattened all of it. Launch days leaned on one hero image and hoped for the best. With no in-house video and seasonal drops every few weeks, a full-time agency retainer never made sense.

Creative on demand, booked around each drop

Verdant uses Doodl Space pay-as-you-go, booking a burst of short-form video around every launch. Raw macro footage of textures and ingredients goes up on the platform and returns as a week of edited, on-brand reels — no retainer sitting idle between drops.

The challenge Verdant needed to solve

A brand built on texture and ritual was launching on flat product photos — the story in every bottle simply wasn’t reaching the feed.

Before Doodl Space

One photo, and fingers crossed.

  • Launches rode on a single hero image that couldn’t show texture or use.
  • Occasional freelance edits looked nothing like the brand’s calm, botanical feel.
  • A retainer meant paying year-round for work needed only at each drop.
With Doodl Space

Book a drop. Get a week of reels.

  • Macro and ritual footage uploaded whenever a new product was ready.
  • Cut into a week of on-brand reels by a designer who understood the sensory story.
  • Paid per launch — nothing idle between seasons.

“Every drop finally looks the way the product feels.”

We're a small botanical skincare brand, and our whole story is in the ingredients — the texture, the origin, the ritual. Static photos never carried it. Doodl Space books in around each launch and hands us a week of short-form video that actually looks like the product feels, and our conversion on launch days finally reflects the work in the bottle.

AR

Aroha

Founder, Verdant Botanicals · Australia

What Verdant Botanicals got out of it

A Week
of Video

Each launch now has a full week of short-form content behind it instead of a single static photo.

On-Brand,
Always

The calm, botanical look holds across every reel because one designer owns the aesthetic.

Stronger
Launches

Launch-day conversion now reflects the craft in the product, not the limits of the imagery.

7

Reels per Drop

A week of short-form for every launch.

0

Retainer Spend

Booked per drop, nothing idle off-season.

3-day

Turnaround

From raw footage to a launch-ready set.

Work created for Verdant Botanicals

Short-form product and ingredient videos — produced on subscription.

Questions worth answering

Social media videos and motion graphics — produced on subscription.

Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.

A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.

Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.

Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.

Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.

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