Northwind Logistics
“Our safety films used to sit in a queue for a quarter. Now a fresh one ships every fortnight.”
Read their storyHealthtechSubscriptionToronto, Canada
“Our explainer backlog used to take months. Now a finished video lands every week.”
— Priya, Head of Growth, Meridian Health · Canada
Industry
Healthtech
Location
Toronto, Canada
Subscription
Video — two projects at a time
Deliverables
Patient explainer videos and motion graphics
Team size
12-person marketing team
Explaining new features faster than the roadmap shipped them
Meridian Health ships telehealth features every sprint, and each one needs a short explainer before patients adopt it. Producing those explainers depended on agency quotes and freelance availability, so the backlog grew faster than the team could clear it. With a lean in-house marketing team and no dedicated motion designer, every video was a one-off negotiation.
One subscription, a familiar designer, a weekly cadence
Meridian moved its entire explainer pipeline onto a single Doodl Space subscription. Briefs go up on the platform, a designer who already knows the brand picks them up, and a finished video ships on a predictable weekly rhythm.
Before Doodl Space
Three vendors. None of them kept up.
- A branding agency produced polished work but quoted six weeks and a new invoice for every revision.
- Freelance motion designers were faster but rotated often, so brand consistency slipped between projects.
- An internal hire could cover editing or animation — never both — and never at launch cadence.
With Doodl Space
One subscription. Brief in, explainer out.
- Briefs raised on the platform with product specs and brand references in one place — no kick-off call.
- Picked up by a designer who already knew Meridian’s visual system.
- Delivered on a weekly cadence with unlimited revisions handled inside the same cycle.
“Two years of backlog. Cleared in a quarter.”
We're a telehealth company, so every feature we ship needs a clear explainer before patients will trust it. For two years that work sat in a queue behind agency quotes and freelance availability. With Doodl Space a finished, on-brand video lands every week — I stopped chasing vendors and started planning a real content calendar.
PR
Priya
Head of Growth, Meridian Health · Canada
What Meridian Health got out of it
Weekly
Delivery
A finished explainer now ships every week, so feature launches no longer wait on creative.
One Brand
System
Every video comes from the same designer, so the visual language stays consistent across the library.
Backlog
Cleared
A two-year explainer backlog was cleared in a single quarter without adding headcount.
48
Videos in Q1
One explainer shipped every week, on brand.
6→1
Weeks to Days
Turnaround dropped from six weeks to five days.
0
Extra Invoices
Unlimited revisions inside the same subscription.
Work created for Meridian Health
Patient explainer videos and motion graphics — produced on subscription.
Questions worth answering
Social media videos and motion graphics — produced on subscription.
Teams that need creative output to arrive consistently — lean marketing teams, creative leads, and founders. Fuze Finance ran their entire social video pipeline through one subscription with a single decision-maker.
A subscription covers ongoing work — one project at a time, unlimited revisions, no per-change invoices. Pay-as-you-go fits one-off projects where you only need a single deliverable.
Same week. Raise a brief on the platform with your brand references and creative direction — no kick-off call needed — and a designer picks it up from there.
Revisions are unlimited and handled in the same cycle, with no extra invoice. Your first draft arrives within the agreed window and gets refined until it's right.
Start with the free trial — no commitment. That's exactly how Fuze Finance began, and the quality held up from the first video.
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